SVP Sales & Cargo
Martin was appointed to the role of Senior Vice President – Sales & Cargo Etihad Aviation Group in November 2020. As a member of the Etihad Aviation Group Executive Management team, Martin oversees Passenger sales, Etihad Cargo and Etihad Secure Logistics, in addition to several business development opportunities at the Abu Dhabi hub.
With more than 20 years of experience in the aviation industry, Martin has served various leadership roles across the cargo and aviation industry, including Etihad, DAS Air Cargo, ANA Aviation Services and Lufthansa Cargo.
Before serving as Senior Vice President for Sales & Cargo at Etihad Aviation Group, Martin headed Etihad Airways’ global sales organisation across 17 countries in Europe and the Americas, including Passenger Sales, Marketing and Alliances with a revenue budget of USD1.65bn. During this time, he significantly improved the quality of business by reducing dependence on low yielding through higher premium revenues, increased corporate traffic and a better channel mix.
Martin also served as Vice President Cargo at Jet Airways where he defined, developed and led a winning strategy for the companies’ long-term cargo business growth, in line with the airline's overall business objectives.
17 November 2021 | 10:30 - 11:30 | Keynote Panel: Capacity and connectivity: Passenger flights vs freight
The pandemic is accelerating a pre-existing shift to point-to-point travel, smaller planes are flying further distances as passengers avoid stop overs. Passenger aircrafts are being converted to accommodate more cargo, how will this impact cargo capacity, what can governments do to re-establish air connectivity to ensure adequate capacity is available for vaccine distribution and can keep up with ecommerce trends?