Dubai Airshow is part of the Informa Markets Division of Informa PLC

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Speaker

Petra Schirren
Ericsson

President - Gulf

Bio

Petra Schirren is the President of Ericsson Gulf Region, bringing over 25 years of leadership experience in the telecommunications industry. Throughout her career, Petra has held senior roles spanning sales, technology, commercial operations, and finance, with a proven track record across diverse markets including Australia, China, India, Southeast Asia, and Sweden. Since 2020, she has played a pivotal role as Head of Finance, Sourcing and Security for Ericsson’s Southeast Asia, Oceania & India market. In this capacity, Petra has led strategic initiatives aimed at enhancing growth, improving business performance, strengthening risk management, and driving operational transformation to deliver value for customers and stakeholders. Previously, Petra served as President and Country Manager for Ericsson’s Customer Unit Hong Kong & Macau (2017–2020), where she successfully steered the business through a period of significant growth, leading major 4G network modernization programs and supporting the commercial rollout of 5G. Her earlier roles include Vice President and Key Account Manager for SmarTone, and Vice President & Head of Networks, Mobile Broadband Practice for the former Region Southeast Asia & Oceania. Petra began her career in sales and business development and has since accumulated rich international experience across both European and Asian markets. She holds a Master of Science in Business and Economics from Uppsala University in Sweden and has completed studies in Strategic Management and Organization at Eberhard Karls Universität Tübingen in Germany



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