Rogier van Enk was appointed Chief Commercial and Customer Officer of Saudi Arabian low-cost airline flyadeal in February 2025, bringing with him over 15 years of industry experience working in Europe – with British Airways and, latterly, Finland’s national carrier Finnair. During his two spells in a 12-year career at Finnair based in Helsinki, Rogier held several commercial roles covering revenue management, distribution, online sales, business analytics and ancillary product development. As Vice President Digital Revenue and Distribution, he was responsible for the airline’s distribution strategy. Prior to his move to Jeddah, his last role at Finnair was four years as Senior Vice President Customer Engagement in charge of, among others, brand, marketing, and loyalty business. He also had an 18-month tenure at British Airways as Head of Distribution and Payments in London between his Finnair jobs. A former Board Member of Amadeus Finland while with Finnair, he also worked at global energy giant Shell post-graduation as Project Lead for the development of a new incident reporting system. Rogier is an Aerospace Engineering graduate holding MSc and Bachelor degrees. Launched in 2017, flyadeal has matured rapidly into the Middle East’s fastest growing airline operating a modern fleet of Airbus A320 family aircraft to destinations in Saudi Arabia, Middle East, Europe, North Africa and South Asia.