Max began his career as a software engineering graduate,specializing in mobility andbuilding award winning applications, this has alwaysgone hand in hand with the travelsector.  This has led from early adoption of digitalpens to reduce turnaround times toAndroid driven seatback IFE.At Google Max moved on to lead efforts with a numberof travel partners from the Airlines @Google event to enabling Google integration throughoutthe full passenger journey beforeleading the Aero X team in Google’s internal startupincubator and advising a number ofstartups in the travel sector.